The Ultimate Free Football Marketing Toolkit
Unlock your potential and master the game with our comprehensive library of free football marketing resources. From creating a powerful digital strategy to engaging fans and securing key partnerships, our guides, templates, and expert insights are designed to help you build a winning brand.
We provide some basic tools to help you succeed, all in one place and completely free. Whether you’re a club’s social media manager or an aspiring football content creator, our toolkit gives you the knowledge and skills to take your marketing efforts to the next level. Start exploring now and score big with your marketing efforts.
Weekly Media & Content Laydown
A weekly media and content laydown is an essential part of any strategic marketing plan. It provides a clear roadmap for all your content, from social media posts to blog articles and newsletters.
It’s the ultimate tool for ensuring your messaging is consistent, timely, and aligned with your business goals. By planning in advance, you can save time, maintain a professional brand presence, and react quickly to new opportunities in the football world.
Matchday Media Laydown
A matchday media laydown is your game-winning strategy for a single event. It’s a precise, hour-by-hour plan that outlines exactly what content you’ll post, where you’ll post it, and when—from the pre-match build-up to the final whistle and beyond.
This detailed laydown ensures you maximize fan engagement and maintain a powerful online presence throughout the most critical moments. It’s the key to reacting instantly, telling the full story of the match, and capturing every fan’s attention from kick-off to full-time.
Matchday Media Checklist
A matchday media checklist is your ultimate tool for flawless execution on matchday. It’s a clear, simple list of every task you need to complete, ensuring you don’t miss a single step. From confirming access and charging all your equipment to preparing graphics and drafting key messages, this checklist guarantees you’re ready for anything.
It removes the stress of a fast-paced environment, so you can focus on capturing the energy of the game and delivering content that engages fans from the first minute to the last.
Social Media Channel Strategy Template
A social media channel strategy template is the blueprint for your long-term success on every platform. It’s a structured document that helps you define your goals, target audience, brand voice, and content pillars for each social media channel.
By outlining a clear, platform-specific plan, this template ensures all your efforts are focused and consistent. It’s the foundation for building a powerful and professional online presence that drives engagement, grows your following, and achieves your marketing objectives over time.
Social Media Content Planner
A social media content planner is the essential tool for turning your strategy into action. It’s a structured document, often a calendar or spreadsheet, where you schedule every piece of content you plan to share across all your platforms.
This planner helps you map out your posts, link them to key events or campaigns, and ensure a consistent flow of content. It streamlines your workflow, saves you time, and guarantees that every post serves a purpose, driving your brand’s growth and engagement.
Social Media Monthly Report
A Social Media Monthly Report is a crucial document that transforms your social media activity into actionable insights. It provides a clear overview of your performance across all platforms for the past month, tracking key metrics like engagement rates, follower growth, reach, and link clicks.
This report is essential for understanding what’s working and what’s not. It helps you justify your efforts, identify trends, and make informed decisions to refine your strategy and improve your results in the months ahead. It’s the ultimate tool for proving the value of your work.
I hope you’ve enjoyed and maximised these templates to help your club.
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