The Marketing Playbook |

The Marketing Playbook |

Building Your Club's Employer Brand: Attracting Top Talent On and Off the Pitch  Your club's appeal goes far beyond the players on the field. The best organisations, in any industry,…
The Marketing Playbook |

The Marketing Playbook |

Content Collaboration with your Youth Teams If your club has youth teams or links up with local clubs, collaborate with your content Showcase their talent, share their successes or feature…
The Marketing Playbook |

The Marketing Playbook |

Content Audits: Optimising Your Digital Efforts You should be regularly reviewing your soclal media content and plans Which posts are getting the most engagement? What topics are resonating most with…
The Marketing Playbook |

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can you use social media to enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for fans…
The Marketing Playbook |

The Marketing Playbook |

Measuring Sponsorship Impact: Quantifying Social Media Value For partners and sponsors, demonstrating ROI is crucial. Develop clear metrics to show the value generated through your social media activations: impressions, engagement…
The Marketing Playbook |

The Marketing Playbook |

The "Dream Team" Challenge | Fan Line-Up Selection Ask fans to pick their all-time favorite XI from club history, or their ideal starting line-up for the next match. Encourage them…
The Marketing Playbook |

The Marketing Playbook |

"Fact or Fiction?": Engaging Trivia with a Twist Present two statements about your club or a player – one true, one false – and let fans guess. This simple, interactive…
The Marketing Playbook |

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can social media enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for attendees, or real-time fan…
The Marketing Playbook |

The Marketing Playbook |

Global Fan Engagement | Translating Your Message  Do you have international fans? Consider translating key messages or creating content specifically for different regions. Language and cultural nuances can significantly impact…
The Marketing Playbook |

The Marketing Playbook |

The "What's In The Bag?" Series: Kit & Equipment Deep Dive Fans love football gear! Do a "what's in the kit bag" feature with a player, showcasing their boots, shinguards,…