The Marketing Playbook |

The Marketing Playbook |

Content Audits: Optimising Your Digital Efforts You should be regularly reviewing your soclal media content and plans Which posts are getting the most engagement? What topics are resonating most with…
The Marketing Playbook |

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can you use social media to enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for fans…
The Marketing Playbook |

The Marketing Playbook |

Measuring Sponsorship Impact: Quantifying Social Media Value For partners and sponsors, demonstrating ROI is crucial. Develop clear metrics to show the value generated through your social media activations: impressions, engagement…
The Marketing Playbook |

The Marketing Playbook |

The "Dream Team" Challenge | Fan Line-Up Selection Ask fans to pick their all-time favorite XI from club history, or their ideal starting line-up for the next match. Encourage them…
The Marketing Playbook |

The Marketing Playbook |

"Fact or Fiction?": Engaging Trivia with a Twist Present two statements about your club or a player – one true, one false – and let fans guess. This simple, interactive…
The Marketing Playbook |

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can social media enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for attendees, or real-time fan…
The Marketing Playbook |

The Marketing Playbook |

Global Fan Engagement | Translating Your Message  Do you have international fans? Consider translating key messages or creating content specifically for different regions. Language and cultural nuances can significantly impact…
The Marketing Playbook |

The Marketing Playbook |

The "What's In The Bag?" Series: Kit & Equipment Deep Dive Fans love football gear! Do a "what's in the kit bag" feature with a player, showcasing their boots, shinguards,…
The Marketing Playbook |

The Marketing Playbook |

Pre-Match Buzz: Player Arrivals! It's matchday! As players arrive, grab a quick informal shot of boots, kitbags or simply them walking to the ground It's a simple way to build…
The Marketing Playbook |

The Marketing Playbook |

Ask The Ref! Demystify a basic football rule each week ' What's offside in it simplest form?' or 'When does the advantage rule apply?' Perhaps there's new rules been introduced,…