The Marketing Playbook

Pre-Match Buzz: Player Arrivals! It’s matchday! As players arrive, grab a quick informal shot of boots, kitbags or simply them […]

Ask The Ref! Demystify a basic football rule each week ‘ What’s offside in it simplest form?’ or ‘When does

Fan Art / Creativity Showcase! Encourage your fans to share some club related artwork or creative expressions It could be

Quick Fire Q&A: 3 Questions! Grab a player or volunteer for 3 rapid fire questions ‘Favourite pre-match song’, ‘Best advice

The Kit Story! Every kit has it’s story Share a quick fact about your club’s current kit or perhaps an

Celebrate your heroes! Get ready to shout about your unsung heroes! Think about how you can feature them in different

𝗣𝗼𝘀𝘁-𝗠𝗮𝘁𝗰𝗵 𝗘𝗺𝗼𝘁𝗶𝗼𝗻: 𝗤𝘂𝗶𝗰𝗸 𝗤𝘂𝗼𝘁𝗲! After the final whistle, grab a quick, impactful quote from the manager or a player Even

𝗕𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝗦𝗰𝗲𝗻𝗲𝘀 𝗦𝗲𝗰𝗿𝗲𝘁𝘀! Fans love exclusive peeks! A quick pic of the kit being laid out, the changing room before a

Poll Power: Get Fans Voting! Looking for instant engagement? Use Twitter polls “Who’s your favourite club legend?” “Which new signing

The “Stat of the Day” Challenge! Pick one interesting stat from your last game or club history “Did you know