Building Your Club’s Employer Brand: Attracting Top Talent On and Off the Pitch
Your club’s appeal goes far beyond the players on the field. The best organisations, in any industry, use their digital presence to showcase their culture and values, and a football club is no different. A strong employer brand can attract top-tier talent for every role, from analysts and scouts to media professionals and community managers.
How can your website help? Create a dedicated ‘Careers’ or ‘volunteers’ section that offers more than just job listings. Feature interviews with long-serving staff members, showcase team-building events and share stories of professional growth within the club. Highlight your commitment to diversity, inclusion, and a positive work environment.
By showing what it’s truly like to be involved with your club, you’ll not only find the most qualified candidates but also those who are genuinely passionate about your mission.
