The Onside Report | Week 3
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The Onside Report | Week 3

This week, I want to talk about the something thatโ€™s one of the most important to get right, the matchday experience. Itโ€™s the reason weโ€™re here. Itโ€™s not about 90…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Ask The Ref! Demystify a basic football rule each week ' What's offside in it simplest form?' or 'When does the advantage rule apply?' Perhaps there's new rules been introduced,…
The Marketing Playbook |
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The Marketing Playbook |

Fan Art / Creativity Showcase! Encourage your fans to share some club related artwork or creative expressions It could be anything from a new kit design to a child's drawing…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Quick Fire Q&A: 3 Questions! Grab a player or volunteer for 3 rapid fire questions 'Favourite pre-match song', 'Best advice received', 'One word to describe the team' It's engaging, it's…
The Onside Report | Week 2
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The Onside Report | Week 2

I hope you enjoyed the first newsletter last week. This week, weโ€™ll explore more ways that your club can connect with your community and how you can build a brand…
The Marketing Playbook |
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The Marketing Playbook |

Celebrate your heroes! Get ready to shout about your unsung heroes! Think about how you can feature them in different behind the scenes videos each week From the kit manager…
The Marketing Playbook |
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The Marketing Playbook |

๐—ฃ๐—ผ๐˜€๐˜-๐— ๐—ฎ๐˜๐—ฐ๐—ต ๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป: ๐—ค๐˜‚๐—ถ๐—ฐ๐—ธ ๐—ค๐˜‚๐—ผ๐˜๐—ฒ! After the final whistle, grab a quick, impactful quote from the manager or a player Even if it's just a sentence about the result, their performance…
The Onside Report | Week 1
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The Onside Report | Week 1

I've seen firsthand the dedication that goes into running a successful football club. I'm sharing reflections from my time at a few SPFL clubs, highlighting where effective media and marketing…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

๐—•๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ-๐˜๐—ต๐—ฒ-๐—ฆ๐—ฐ๐—ฒ๐—ป๐—ฒ๐˜€ ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€! Fans love exclusive peeks! A quick pic of the kit being laid out, the changing room before a game or the coaches setting up It's simple, authentic, and…