Elevate Your Football Marketing Game.

Expert consultation to help clubs, players and agencies score their goals.

Our Services

We believe that strong, authentic storytelling is the key to building lasting connections with your community. Our services are designed to help you transform your vision into a powerful brand presence that drives growth and engagement. We offer bespoke, results-driven solutions that are tailored to the unique needs of your club or business.

Strategic Marketing & Consultation

We work alongside you to craft a marketing strategy that is both ambitious and achievable. Our consultation services provide the expert guidance and fresh perspective you need to navigate the complexities of modern marketing.

  • Strategic Marketing Planning: From one-off strategy sessions to ongoing partnerships, we help you define your goals, identify your target audience, and create a clear roadmap for success
  • Media Strategy: We develop a comprehensive plan that outlines your content pillars, identifies your ideal audience and determines the most effective distribution channels to amplify your message

Brand Management & Identity

Your brand is more than a badge; it’s the heart of your identity. We help you build and maintain a meaningful brand that resonates with fans and partners alike.

  • Club Brand Management: We work with you to develop a cohesive and authentic brand voice, ensuring every communication aligns with your club’s values and vision
  • Brand Guidelines: We create detailed guidelines that provide a clear framework for how your club is represented, from visual assets to tone of voice, ensuring consistency across all platforms

Content & Media Development

Exceptional content is the foundation of every successful marketing campaign. We help you tell your story in a way that captures attention and inspires action.

  • Content Creation: We develop high-quality content, including social media graphics, video scripts, blog posts and articles, all designed to engage your audience and support your strategic goals

Performance Analysis & Reporting

Data-driven decisions are smart decisions. We provide clear, insightful analysis to help you understand the impact of your marketing efforts and optimize for future success.

  • Campaign Audits: We analyse the performance of individual campaigns, providing a detailed report on what worked and what could be improved
  • Monthly Performance Reports: We deliver ongoing reports on key metrics such as website traffic, social media engagement and community growth, giving you a clear picture of your progress

Bespoke Packages

Our pre-designed packages offer a streamlined path to a successful partnership. They are fully customisable and can be adjusted to fit your specific needs and budget.

  • The “Kick-Off” Package: A foundational package designed to get you started on the right foot, including a Strategic Marketing Plan and an initial consultation session
  • The “Full Match” Package: A comprehensive, long-term partnership that includes a full strategic plan, ongoing consultation, monthly reporting and priority support

Speaking & Media

We are available for podcasts, interviews and speaking engagements. We are here to educate and inspire, sharing insights on brand strategy, digital marketing and the power of community. Please contact us for more information

Meet the Consultant

Onside Football Marketing Consultancy is led by Ian, a dedicated and passionate professional with deep expertise in both marketing and the football industry. Ian has worked with several clubs over the world, including serving as Chief Marketing Officer at Stenhousemuir FC and Marketing Director at Clyde FC. He also works with EAFC Pro Player and Coach, Adam Ryan.

Ian is the author of “Getting Onside: A Low-Cost Guide to Football Marketing” and is currently writing his second book, “Getting Onside 2.0: Advanced Strategies in Football Marketing”.

Based in Falkirk, Scotland, Ian’s mission is to empower football entities to achieve their commercial and engagement goals through innovative and data-driven strategies. With a focus on integrity and a client-centric approach, Ian is committed to providing bespoke solutions that are tailored to your unique needs, helping you win both on and off the pitch.

Ian is also available for podcasts, interviews and speaking events to share his insights on the evolving landscape of football marketing.

Ready to talk? You can email Ian@OnsideFootballMarketing.com or you can find Ian on social media.

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