Game Face | Club Graphics - Onside Football Marketing

As a football fan, I’ve always been fascinated by how clubs use graphics to connect with us on social media. I’m not a graphic designer, so my reviews are based purely on what I see and what I like. This page is all about breaking down the visual side of the game from a fan’s perspective—I’m looking at what makes a social media graphic stand out in my feed, and what makes me feel more connected to the club.

When I’m reviewing a club’s social media graphics, the first thing I pay attention to is how they use their team’s brand. Are the colors, fonts, and club crest used consistently and in a way that feels true to the team? I love it when a club has a distinct visual identity that makes their posts instantly recognizable. From a simple matchday graphic to a player birthday post, a great design should feel like a natural extension of the club itself. I’ll also be looking at how they adapt their graphics for different platforms, whether it’s a square post for Instagram or a vertical one for a story.

Beyond the branding, I think about the emotional impact of the graphics. Do they get me hyped up for a match, or do they make a goal celebration even more exciting? The best designs don’t just share information—they make me feel something. I’ll be looking at how clubs use images, typography, and special effects to grab my attention and tell a story. I’ll also consider how easy it is to find the key information, like the score or a player’s name, without getting lost in a cluttered design. Ultimately, my scores are based on whether a club’s social media graphics make me want to engage more with the team.