The Onside Report | Week 4
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The Onside Report | Week 4

Building on from last week's content about the matchday experience, this week we'll focus on how you can think beyond the 90 minutes to create lasting connections Off Pitch Presence…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Global Fan Engagement | Translating Your Message  Do you have international fans? Consider translating key messages or creating content specifically for different regions. Language and cultural nuances can significantly impact…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

The "What's In The Bag?" Series: Kit & Equipment Deep Dive Fans love football gear! Do a "what's in the kit bag" feature with a player, showcasing their boots, shinguards,…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Pre-Match Buzz: Player Arrivals! It's matchday! As players arrive, grab a quick informal shot of boots, kitbags or simply them walking to the ground It's a simple way to build…
The Onside Report | Week 3
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The Onside Report | Week 3

This week, I want to talk about the something that’s one of the most important to get right, the matchday experience. It’s the reason we’re here. It’s not about 90…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Ask The Ref! Demystify a basic football rule each week ' What's offside in it simplest form?' or 'When does the advantage rule apply?' Perhaps there's new rules been introduced,…
The Marketing Playbook |
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The Marketing Playbook |

Fan Art / Creativity Showcase! Encourage your fans to share some club related artwork or creative expressions It could be anything from a new kit design to a child's drawing…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Quick Fire Q&A: 3 Questions! Grab a player or volunteer for 3 rapid fire questions 'Favourite pre-match song', 'Best advice received', 'One word to describe the team' It's engaging, it's…
The Onside Report | Week 2
Posted inThe Onside Report

The Onside Report | Week 2

I hope you enjoyed the first newsletter last week. This week, we’ll explore more ways that your club can connect with your community and how you can build a brand…