The Onside Report | Week 6
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The Onside Report | Week 6

This week we're focusing on one of the most critical aspects of football marketing: digital communication and data analysis. Email Marketing That Hits the Mark In a crowded digital landscape,…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Content Audits: Optimising Your Digital Efforts You should be regularly reviewing your soclal media content and plans Which posts are getting the most engagement? What topics are resonating most with…
Scottish Championship | Starting XIs
Posted inGame Face

Scottish Championship | Starting XIs

Matchday is more than just the game—it's about the entire build-up, and the starting XI graphic is a big deal. When it comes to this league, expectations are sky-high for…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can you use social media to enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for fans…
Scottish Premiership | Starting XIs
Posted inGame Face

Scottish Premiership | Starting XIs

Matchday is more than just the game—it's about the entire build-up, and the starting XI graphic is a big deal. When it comes to this league, expectations are sky-high for…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Measuring Sponsorship Impact: Quantifying Social Media Value For partners and sponsors, demonstrating ROI is crucial. Develop clear metrics to show the value generated through your social media activations: impressions, engagement…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

The "Dream Team" Challenge | Fan Line-Up Selection Ask fans to pick their all-time favorite XI from club history, or their ideal starting line-up for the next match. Encourage them…
The Onside Report | Week 5
Posted inThe Onside Report

The Onside Report | Week 5

Let's talk about something really important this week, the next generation of supporters. You can’t have a club without fans, and if you're not thinking about the future, you're not…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

"Fact or Fiction?": Engaging Trivia with a Twist Present two statements about your club or a player – one true, one false – and let fans guess. This simple, interactive…
The Marketing Playbook |
Posted inThe Marketing Playbook

The Marketing Playbook |

Enhancing Match Day Experience with Digital Integration How can social media enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for attendees, or real-time fan…