Posted inGame Face
Scottish Premiership | Starting XIs
Matchday is more than just the game—it's about the entire build-up, and the starting XI graphic is a big deal. When it comes to this league, expectations are sky-high for…
Posted inThe Marketing Playbook
The Marketing Playbook |
Measuring Sponsorship Impact: Quantifying Social Media Value For partners and sponsors, demonstrating ROI is crucial. Develop clear metrics to show the value generated through your social media activations: impressions, engagement…
Posted inThe Marketing Playbook
The Marketing Playbook |
The "Dream Team" Challenge | Fan Line-Up Selection Ask fans to pick their all-time favorite XI from club history, or their ideal starting line-up for the next match. Encourage them…
Posted inThe Onside Report
The Onside Report | Week 5
Let's talk about something really important this week, the next generation of supporters. You can’t have a club without fans, and if you're not thinking about the future, you're not…
Posted inThe Marketing Playbook
The Marketing Playbook |
"Fact or Fiction?": Engaging Trivia with a Twist Present two statements about your club or a player – one true, one false – and let fans guess. This simple, interactive…
Posted inThe Marketing Playbook
The Marketing Playbook |
Enhancing Match Day Experience with Digital Integration How can social media enhance the physical match day experience? Think live Q&As from the stadium, exclusive content for attendees, or real-time fan…
Posted inThe Onside Report
The Onside Report | Week 4
Building on from last week's content about the matchday experience, this week we'll focus on how you can think beyond the 90 minutes to create lasting connections Off Pitch Presence…
Posted inThe Marketing Playbook
The Marketing Playbook |
Global Fan Engagement | Translating Your Message Do you have international fans? Consider translating key messages or creating content specifically for different regions. Language and cultural nuances can significantly impact…
Posted inThe Marketing Playbook
The Marketing Playbook |
The "What's In The Bag?" Series: Kit & Equipment Deep Dive Fans love football gear! Do a "what's in the kit bag" feature with a player, showcasing their boots, shinguards,…
Posted inThe Marketing Playbook
The Marketing Playbook |
Pre-Match Buzz: Player Arrivals! It's matchday! As players arrive, grab a quick informal shot of boots, kitbags or simply them walking to the ground It's a simple way to build…